Jordan Wollman

Jordan began his work with the Cities Aggregation Power Project (CAPP) in 2009, prior to its merger with STAP to form the Texas Coalition for Affordable Power (TCAP). Since then, he has served as TCAP’s lead marketing and brand consultant, helping shape the organization’s identity and voice. Over the years, he has worked closely with TCAP leadership to grow public recognition, build trust with member cities, and advocate against misleading practices from for-profit electricity brokers.

Jordan is the founder of BraveBones, a brand and strategy consultancy focused on helping mission-driven organizations—like TCAP—stand out, stay honest, and take on entrenched industry players. His work centers on elevating “the good guys” with bold, clear, and effective communication.