Texas electricity regulators will soon kick off an advertising campaign pleading for conservation.

The Power to Save Texas campaign is part of an effort by the Public Utility Commission and the Electric Reliability Council of Texas to meet a goal to reduce demand for electricity during peak hours of the afternoon. Unless Texans conserve or build more power plants in the next couple of years, the state could face blackouts.

Jose Marrero, a director with Sherry Matthews Advocacy Marketing, told the ERCOT board on Tuesday he surveyed some Texans and found people are willing to conserve.

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