Texas electricity regulators will soon kick off an advertising campaign pleading for conservation.
The Power to Save Texas campaign is part of an effort by the Public Utility Commission and the Electric Reliability Council of Texas to meet a goal to reduce demand for electricity during peak hours of the afternoon. Unless Texans conserve or build more power plants in the next couple of years, the state could face blackouts.
Jose Marrero, a director with Sherry Matthews Advocacy Marketing, told the ERCOT board on Tuesday he surveyed some Texans and found people are willing to conserve.
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Is a policy analyst consultant for TCAP, a coalition of political subdivisions in Texas that purchase electricity in the deregulated market for their own governmental use. Because energy costs are typically a significant budget item to our members, TCAP is consistently looking for ways to save our members money, through cost-saving contracts, energy efficiency or demand response programs.