I don’t know who does Reliant’s advertising. I talked to the internet, and it wouldn’t tell me. Whoever it is, the agency needs to rethink Reliant’s outdoor campaign for the new “cap and save” program. I’ve heard the radio spots. They’re good. Straightforward and simple: you lock in your price at a cap. If the price of energy goes down, so does your price; if it goes up, your price remains unchanged. So far, so good.
Is a policy analyst consultant for TCAP, a coalition of political subdivisions in Texas that purchase electricity in the deregulated market for their own governmental use. Because energy costs are typically a significant budget item to our members, TCAP is consistently looking for ways to save our members money, through cost-saving contracts, energy efficiency or demand response programs.