I don’t know who does Reliant’s advertising. I talked to the internet, and it wouldn’t tell me. Whoever it is, the agency needs to rethink Reliant’s outdoor campaign for the new “cap and save” program. I’ve heard the radio spots. They’re good. Straightforward and simple: you lock in your price at a cap. If the price of energy goes down, so does your price; if it goes up, your price remains unchanged. So far, so good.
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