Electricity consumers in North Texas can choose from 247 retail pricing plans.

Prices on these 247 plans range from 6.7 cents per kilowatt-hour to 14.1 cents. Some come with long contracts, wind energy, cash rewards, free nights, even delivery of care packages to U.S. troops.

If you are a free-market policymaker, this is something to cheer about. If you are a busy consumer, you might rather bang your head against your electricity meter.

Keep reading at the Dallas Morning News. (subscription needed)