Imagine if your power supplier could tell you that you forgot to turn the bathroom light off or left the stove on, and you could fix it with a tap on your phone.

This is the latest perk that Texas power companies including Centrica Plc’s Direct Energy and NRG Energy Inc.’s Reliant are developing in a race to attract and keep customers. In a state where users switch providers more often than anywhere else in the U.S., they’ve already tried everything from doling out gift cards to offering free power on nights and weekends

Keep reading at Bloomberg Business.