Enter your zip code, review plans for your area, and click to sign up. Texas is one of 16 deregulated power markets in the country, and a website called PowertoChoose.org makes it simple for Texans to compare and switch electricity providers. The number of Texas providers has more than doubled since 2004, leading to a competitive power market where companies jockey for market share, race to provide cheap service, and offer perks to try and boost customer loyalty.

Keep reading at Texas Lawyer.