Residential customers attracted to lower price options are defecting from TXU Energy Retail Co. LLC, causing a 6 percent drop so far this year, but the company says it won’t chase prices and argues that its focus on service and durability will prevail in Texas’ competitive deregulated electricity market.

Irving-based TXU, a subsidiary of Energy Future Holdings Corp., is the biggest retail electricity supplier in Texas with 1.7 million residential customers.

Full article at Dallas Business Journal.